Factors of Attraction and Relationship Satisfaction: The Love-is-Blind Bias and Perceived Risk of Infidelity


Attraction and relationship satisfaction have been topics of increased investigation over the past several decades (Yela & Sangrador, 2001; Buss & Schmitt, 1993; Hall & Taylor, 1976). The love-is-blind bias hypothesizes that individuals within fulfilling relationships exhibit the phenomenon of rating their partner’s attractiveness higher than self-ratings of their own attractiveness, a product of positive partner illusions (Swami & Furnham, 2008; Gagné, & Lydon, 2004). Using the Relationship Assessment Scale (RAS) and novel measures for attraction and perceived infidelity, this study applied the love-is-blind hypothesis against relationship satisfaction and perceived risk of infidelity. The creation of two new subscales for measuring the love-is-blind bias, self-perceived love-is-blind bias (SPB) and externally-perceived love-is-blind bias (EPB) were instrumental in computations. Significant positive interactions between both scales of the love-is-blind bias and both attraction, and relationship satisfaction were found. Perceived risk of infidelity was negatively...

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